how can a product empower the public to effect large scale infrastructure change for a sustainable future?

We began by researching proposals for future cities and found that there were many compelling designs. However, few have been widely implemented. Many of these proposals included walkability and bikability as their foundation. According to our research, 50% of people don’t bike because they feel unsafe riding alongside cars. Conversations with bike and pedestrian advocacy groups like Bike PGH revealed that one of the main roadblocks for infrastructure improvements—like bike tracks and lanes—is a lack of information. This information is the key to moving any proposal forward and achieving more desirable and sustainable cities. We set out to bridge the gap between design and implementation.

20/20 is a product and app that work together in a system to empower the existing bike community to make positive change in their city while making daily rides safer.

The bike mounted camera and sensor system collects data about a users ride to be used in the event of a hit and run, accident, or close call. A wide angle camera captures video, the laser range finder detects cars at unsafe distances and, an accelerometer and gyroscope detect collisions or hazardous road conditions. This data is aggregated in the phone application. At the end of a ride users can report any dangerous situations or poor road conditions to their city through application review screen.

My role in this group project was in designing the User Interface for the mobile application.


A collaborative project with Uriel Eisen, Daniel Kaufman and, Sebrand Warren.